But it isn"t just MacLeod"s sumptuous hot toddy choux buns, Heilan" coo cupcakes or haggis bon bons that have made the soft-spoken chef a viral sensation. By serving his food with a side of Hebridean folklore, Scottish Gaelic tongue twisters and traditional music – as well as the occasional cameo by his wee Westie pup, Seòras – Coinneach"s goal is to bring the best of Hebridean culture to the world. He"s also encouraging his followers to embrace the Hebrides" version of the popularised Danish comfort custom of hygge by encouraging people to forage for local ingredients, cook with loved ones and slow down while embracing simplicity – wherever they may be.