Guyanmuchan, whose real name is Shu Chang, first made her mark in 2014 with an essay titled "You are a Chinese person" that was widely carried in mainstream media. Since then she has appeared at a bloggers" event hosted by the Yantai city government; given a lecture organised by state-run news outlet Youth.cn; and was one of several bloggers named as an "internet ambassador" by Guangdong province in July.